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Employment

July 2011 – Assistant Professor, A. B. Freeman School of Business.

September 2010 – June 2011. Lecturer/Postdoc, Rady School of Management.

September 2008 – July 2010. Postdoctoral Associate in Marketing, Yale School of Management.

Education

Ph.D. Management Science, Sloan School of Management, MIT, 2008

B.A. Psychology, Magna Cum Laude, Brown University, 2002

Publications

• Mochon, D. (in press). “Single option aversion,” Journal of Consumer Research.

• Mochon, D. & Frederick, S. (in press). “Anchoring in sequential judgments,” Organizational Behavior and Human Decision Processes.

• Mochon, D., Norton, M.I. & Ariely, D. (2012). “Bolstering and restoring feelings of competence via the IKEA effect,” International Journal of Research in Marketing, 29(4), 363-369.

• Norton, M.I., Mochon, D. & Ariely, D. (2012). “The IKEA effect: When labor leads to love,” Journal of Consumer Psychology, 22(3), 453-460.

• Frederick, S. & Mochon, D. (2012). “A scale distortion theory of anchoring,” Journal of Experimental Psychology: General, 141(1), 124-133.
  

• Newman, G.E. & Mochon, D. (2012). “Why are lotteries valued less? Multiple tests of a direct risk-aversion mechanism,” Judgment and Decision Making, 7(1), 19-24.

• Mochon, D., Norton, M.I. & Ariely, D. (2011). “Who benefits from religion?,” Social Indicators Research, 101(1), 1-15.

• Frederick, S., Meyer, A. & Mochon, D. (2011). “Characterizing perceptions of energy consumption,”  Proceedings of the National Academy of Sciences, 108(8), E23-E23.

• Frederick, S., Kahneman, D. & Mochon, D. (2010) “Elaborating a simpler theory of anchoring,” Journal of Consumer Psychology, 20(1), 17-19.

• Mochon, D., Norton, M.I. & Ariely, D. (2008). “Getting off the hedonic treadmill, one step at a time: The impact of regular religious practice and exercise on well-being,” Journal of Economic Psychology, 29, 632-642.

• Eastwick, P.W., Finkel, E.J., Mochon, D. & Ariely, D. (2007). “Selective vs. unselective romantic desire: Not all reciprocity is created equal,” Psychological Science, 18(4), 317-319.

• Mochon, D. & Sloman, S.A. (2004). “Causal models frame interpretation of mathematical equations,” Psychonomic Bulletin and Review, 11(6), 1099–1104.

• Mathalon, D.H., Woods, S.W., Miller, T.J., Maher, S.M., Mochon, D., Oustinovskaya, M. & McGlashan, T.H. (2004). “Auditory and visual P300 amplitude reduction in patients with prodromal symptoms of schizophrenia,” Biological Psychiatry, 55, 9S-9S.

Working Papers

• Mochon, D. & Amir, O. “On the risk attitude asymmetry between gains and losses”

• Mochon, D. & Frederick, S. “Compromise or response order effects?”

• Mochon, D. & Ariely, D. “Easy or hard decisions? Resolving vs. consequential decision frames”
  
  
• Frederick, S., Mochon, D. & Danilowitz, J.S. “Anchoring as inference”

• Schwartz, J., Mochon, D. & Ariely, D. “Healthier by pre-commitment”