Download PDF Version


July 2015 – Albert Lechter Early Career Assistant Professor of Marketing, A. B. Freeman School of Business.

July 2011 – Assistant Professor, A. B. Freeman School of Business.

September 2010 – June 2011. Lecturer/Postdoc, Rady School of Management.

September 2008 – July 2010. Postdoctoral Associate in Marketing, Yale School of Management.


Ph.D. Management Science, Sloan School of Management, MIT, 2008

B.A. Psychology, Magna Cum Laude, Brown University, 2002



  • John, L.K., Mochon, D., Emrich, O. & Schwartz, J. (in press) “What's the value of a like? Social media endorsements don't work the way you might think,” Harvard Business Review.
  • Mochon, D., Johnson, K., Schwartz, J. & Ariely, D. (in press) “How much is a like worth? A Facebook page field experiment,” Journal of Marketing Research.
  • Mathalon, D.H., Woods, S.W., Miller, T.J., Maher, S.M., Mochon, D., Oustinovskaya, M. & McGlashan, T.H. (2004). “Auditory and visual P300 amplitude reduction in patients with prodromal symptoms of schizophrenia,” Biological Psychiatry, 55, 9S-9S.