Topics in Marketing: Social Media Marketing
Rady School of Management, UCSD
Fall Quarter 2010


The media landscape has undergone significant changes in recent years. The amount of time people devote to traditional media outlets, such as print newspapers and magazines, radio and television, has been steadily declining, making it increasingly difficult to reach consumers through these mediums. Meanwhile, social media channels, such as Facebook, Twitter and YouTube have been growing at breakneck speed, leaving businesses scrambling to understand and effectively tap these emerging marketing channels. In this course students will learn tools and frameworks to understand how companies implement effective social media marketing campaigns. Through a mix of case studies, theoretical insights from the social sciences, and class discussions, students will discover how to use these emerging technologies to reach and engage their customers effectively. 

The MGT209 syllabus

The MGT209 blog