Social Media and Online Marketing

MKTG7250 - MBA

MKTG4250 - Undergraduate

Course Description

The media landscape has undergone significant changes in recent years. The amount of time people devote to traditional media outlets has been steadily declining. Meanwhile, online and social media channels have been growing at breakneck speed, leaving businesses scrambling to understand and effectively tap these emerging marketing channels. In this course students will learn tools and frameworks to understand how companies can implement effective online and social media marketing campaigns.


Course Goals

This course is designed to teach students the elements of online and social media marketing. Using a mix of theoretical and practical exercises, students will learn to think about online tools from a marketing perspective. Because of the wide array of topics related to social media and online marketing, this course will focus on breadth of knowledge more than on depth of knowledge.


Course Resources

Course Online Business: World Poboys

MKTG4520 YouTube Channel: MKTG4250 Videos